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About us

Enhance Your Experience

Discover our range of clothing and accessories that are designed to make you look and feel your best. Our products are carefully curated to ensure that they meet the needs of our customers.

We prioritize customer satisfaction – let us know what you need and we'll provide it.

Shop now

Discover New Styles

Discover our range of clothing and accessories that are designed to make you look and feel your best. Our products are carefully curated to ensure that they meet the needs of our customers.

We prioritize customer satisfaction – let us know what you need and we'll provide it.

Shop now

Everything is designed.
Few things are designed well.

Meet our designers

Dedicated stylists driving our vision

Tony Fred

Chief Executive Officer

Meet our founder and chief visionary, Tony. He is the driving force behind our store and is committed to providing our customers with the best possible experience. From product development to marketing strategies, Tony is involved in every aspect of our business.

Anna WHITE

Chief Fashion Officer

Meet our team of experts who are passionate about fashion and dedicated to providing you with the best shopping experience. Our Commercial Director, Mich, brings years of experience in the industry and is committed to helping our store thrive.

Sarah Johnson

Chief Style Officer

Our team is led by Aline, who is passionate about mentoring and supporting our in-house developers. She is dedicated to building a community of fashion enthusiasts and providing them with the best possible experience.

Iris Joe

Chief Fashion Officer

Meet Iris, our financial expert who is committed to driving success and taking our store to the next level. With her international experience, she brings a unique perspective to our business and helps us make informed decisions.